There was some buzz about how the original iPhone exclusivity agreement with AT&T kept the phone on one carrier in the US through 2012 a couple days ago. The original thought was that the exclusive agreement only lasted 2-3 years or that the agreement just kept being extended, but now it seems to be confirmed that the agreement was originally for 5 years. There are now plenty of disappointed people hoping to get a Verizon iPhone. Now this is not to say that there’s no chance for Verizon to get an iPhone before then, but its likely not going to be the latest and greatest. The more likely option I see would be for Verizon to maybe get a version of the 3G or the 3GS and let AT&T keep getting the latest version. This would of course all depend on what Apple’s lawyers can do if they really want to branch out to Verizon. The one thing I’m not sure about though is will Apple be willing to redesign the 3G or 3GS for Verizon’s CDMA network (AT&T and the iPhone operate on a GSM network) with the 4G right around the corner.
The main point of this post is trying to figure out what the whole deal with the complaints about exclusivity and apparently lawsuits over it. Yes, AT&T has had iPhone exclusivity since its launch in 2007 and looks to keep that til 2012 so for all Verizon subscribers who don’t want to jump over to AT&T, they’re stuck. Cell Phone exclusivity though is nothing new though, sure the iPhone is, well the iPhone, but plenty of other phones are exclusive to one carrier.
- HTC Hero
- G1
- MyTouch
- DROID
- HTC Droid Incredible
- HTC HD2
You get the point…all these phones are exclusive to a carrier be it Sprint, Verizon, or T-Mobile yet I have not heard a single complaint about their exclusivity. And I would make a bet that Verizon isn’t horribly hoping for the exclusivity lawsuits to go through as it would hurt their position with their Droid handsets. What applies to AT&T and the iPhone would trickle down to the other carriers.
This could get particularly tricky since in America, the big four are split between CDMA and GSM. Verizon and Sprint use a CDMA network and T-Mobile and AT&T use a GSM network, so phones aren’t even completely cross-compatible. So because of that, its not like you can just make a phone, unlock it, and let whomever buy it for whichever carrier. Most phones for T-Mobile and AT&T can be used on each other’s network (minus 3G functionality) so there’s some help, but not that much. So how can you push companies to essentially make 4 separate models to support all carriers? It should be their choice, not ours. I’m not saying I like that, its just the way it is unfortunately unless all 4 carriers are willing to get together and all get their network frequency and structure identical…so in other words…fat chance.
There are plenty of reasons to go with multiple carriers as I’m sure Apple and Verizon would make a large chunk of cash with a Verizon iPhone but in the end it needs to be worth it for both parties.
So yes, for Verizon customers, it kinda sucks that the iPhone is exclusive with AT&T, but I fail to see how a lawsuit is going to succeed or do anything.
